Perform Technical SEO With Google Lighthouse 2024-Electronicsinfos

What is Technical SEO(Search Engine Optimization)?

Technical SEO With Google Lighthouse 2024

Technical SEO (Search Engine Optimization) optimises a website with technical aspects to improve its visibility and performance in search engine results. 

While content quality plays an important role in SEO, technical aspects are equally important to ensure that search engines can crawl, index, and understand the content on a website. 

Features of Technical SEO(Search Engine Optimization)

1. Crawling and Indexing
2. Website Speed and Performance
3. Mobile-Friendly Design
4. Site Structure and URL Optimization
5. Canonicalization
6. SSL Encryption (HTTPS)
7. Schema Markup
8. Structured Data

Crawling and Indexing

Ensuring that search engine bots can crawl and index the content on your site is fundamental. This involves creating a sitemap, using robots.txt files to control what should or should not be crawled, and addressing crawl errors. 

For indexing And Crawling, You can use Google Search Console or Bing webmaster tools.

Website Speed and Performance

Page loading speed is a critical factor in SEO. Faster-loading pages provide a better user experience, and search engines may prioritize them in their rankings. 

Technical SEO involves optimizing images, using browser caching, and minimizing server response times to improve website speed. To Check The Website speed you can use online free tools Gtmetrix, Page Speed Insight Pingdom etc

Technical SEO With Google Lighthouse 2024

Mobile-Friendly Design

With the increasing use of mobile devices, search engines prioritize mobile-friendly websites. Responsive design, which ensures that a website looks and functions well on various devices, is a key aspect of technical SEO.

Technical SEO With Google Lighthouse 2024

Site Structure and URL Optimization

A clear and logical site structure with well-optimized URLs helps search engines understand the hierarchy of your content. This includes creating meaningful and descriptive URLs, using proper header tags, and organizing content into categories.

Technical SEO With Google Lighthouse 2024

Canonicalization

Dealing with duplicate content is essential for SEO. Canonical tags help specify the preferred version of a page, preventing issues related to duplicate content and consolidating the authority of a page.

URL Canonicalization

• Original URL: http://www.example.com/page?user=JohnDoe&lang=en
• Canonicalized URL: http://www.example.com/page?lang=en&user=JohnDoe

SSL Encryption (HTTPS)

Google has indicated that secure websites with HTTPS may receive a slight ranking boost. Implementing SSL encryption ensures a secure connection between the user's browser and the website server. You can free SSL certificate 

Technical SEO With Google Lighthouse 2024

Schema Markup

Schema markup provides additional information to search engines about the content on your pages. It helps search engines better understand the type of content, such as articles, products, events, etc., and may lead to rich snippets in search results. we can generate different types of schema markup to tell the search engines about the content for this purpose you can use a free schema markup generator tool 

Technical SEO With Google Lighthouse 2024

Types of Schema Markup 

1. Article 
2. Organization
3. Product 
4. Event 
5. Local business
6. Review
7. Recipe 
8. video object 
9. FAQ
10. Breadcrumbs 

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XML Sitemap

An XML sitemap is a file that provides a list of URLs from a website, helping search engines understand the structure and content of the site. This file is written in XML (eXtensible Markup Language). you can use a free XML Sitemap Generator

Technical SEO With Google Lighthouse 2024

Structured Data

Implementing structured data using schema.org markup can enhance the way search engines display your content in search results, providing more information to users.

Procedure of Technical SEO With Google Lighthouse

Performing SEO depends on the type of website and the platform used to create it. For instance, if your website is built on the WordPress platform, the easiest way to carry out on-page SEO is through an SEO plugin. Popular choices include the Yoast plugin or other paid plugins. In this article, we will explore how to conduct on-page SEO using Google Lighthouse.

Step-1

To begin the process, you first need to open the Google platform and navigate to the website you want to optimize for SEO. Refer to the image below for a visual guide.

Step-2

Once you've accessed the website on Google, the next step is to run a comprehensive report using Google Lighthouse. Analyze the report thoroughly and, based on the findings, take necessary measures to enhance the website's SEO performance. Let's delve into the procedure.

Technical SEO With Google Lighthouse 2024

Step-3

We take a reference website Electronicsinfos.com and start the procedure. press F12 the right section is open in Google Chrome. The right section is chrome manager in which we open lighthouse settings. See the image

Technical SEO With Google Lighthouse 2024

In the image, you see different categories. The categories include 

1. Performance
2. progressive web app
3. best practices
4. accessibility
5. SEO

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Step-4 

We select the Seo option. now we see two options one is SEO for mobile and another one is for Desktop. we select for desktop and generate a report in the images.

Technical SEO With Google Lighthouse 2024

you need to wait depending on the internet speed. google audits the website and generates a report. see images

Technical SEO With Google Lighthouse 2024

Result

The report shows the final result seen in the image

Technical SEO With Google Lighthouse 2024

In this image, The SEO result is 100% we need to check another website in which we see some report parameters so let's take another report and see the final results.

See the image

Technical SEO With Google Lighthouse 2024

The result shows the SEO score is 80. it gives two parameters. one is passed the audit parameters and another one is not applicable. See the image

Technical SEO With Google Lighthouse 2024

This is passed results in which the options show that The page is mobile-friendly which viewport is described in the HTML section. The second option is to define that the page has a title. And other parameters are also passed step by step analysis.

Technical SEO With Google Lighthouse 2024

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